Companies focus on what they do and, less often, why they do it.
A new film about CSL, the third largest biotech in the world, seeks to remedy that. “PROMISES,” a four-minute short film, articulates why CSL exists and how its work impacts patients and public health around the world. In more than 100 countries, CSL’s medicines support critical aspects of health care – from prenatal care to influenza prevention to trauma centers and the day-to-day care of people who live with rare and serious diseases.
PROMISES is “a declaration of our identity through story-telling,” said Anthony Farina, CSL’s Chief Communications & Brand Officer. “It’s a visual narrative that symbolizes the deep passion, drive and spirit of the values CSL is built on.”
Watch PROMISES in the video player above.