The need for blood donors and plasma donors never ends, which makes promoting donations a ceaseless job.
The U.S. Department of Health and Human Services created the Giving = Living campaign to draw a straight line between blood and plasma donors and the patients who await critical treatments.
World Blood Donor Day, on June 14, draws attention to the need. It also offers a chance to celebrate donors for their “acts of solidarity,” as the World Health Organization puts it, with those who need blood-based treatments or plasma medicines. It’s simple and selfless act, the WHO says.
The Giving = Living campaign includes patients who rely on plasma-based medicine, including James who says people who donate plasma “lend me their immune system.” Alice Drennon, who has a primary immunodeficiency, is also featured in the campaign. The Texas resident, who is a member of CSL Plasma’s Plasma P.A.L.S. program, shares two video messages in Spanish.
CSL Plasma, through its 300+ centers, collects donated plasma used exclusively for plasma-based medicines produced by CSL Behring. The medicines treat rare conditions such as hemophilia, immune deficiencies and others.
